Brand Mark
Brand marks, also called pictorial logos are simple graphics symbols representing real world objects like a tree or a coffee mug, effectively conveying a company’s essence, akin to youtube’s play button.
Abstract Logo Marks
Abstract logos, characterised by their conceptual nature, are custom symbols tailored to express specific aspects of a brand, distinct from brand marks by not necessarily resembling real life objects.
Mascots
Mascots, the most family-friendly logo type, are character images acting as the face of a business, central t o advertising.
Wordmark Logos
Logotypes, solely consisting of text such as company names, monograms or initials are essentially a company’s name stylised in a specific typeface.
Lettermarks (monograms)
Abbrevations, letter marks, or monogram logos are typography based designs that use a company’s initials for a simple and sleek logo.
Letterforms
Letterforms. the minimalist cousins of monograms, are single-letter logos designed to be bold and visually appealing, often used as favicons or website icons due to their simplicity and impact.
Combination Marks
Combination logos merge images and words in their design, offering flexibility to pair elements like letterforms with mascots or monograms with abstract images for creative expression.
Emblem Logos
Emblems with a classic and prestigious vibe, feature typeface within a bordered seal or crest, commonly found in institutions like universities and government bodies.
Dynamic Marks
Dynamic marks are modern logos that adapt to different contexts by changing elements like font, color, and text combinations, offering versatility across various platforms and branding material.
Branding Package Includes
Misc
Additional artwork visuals showcasing brand application.
Branding Package Includes
Clothing
Design layouts to create visuals of your branded workwear.
Branding Package Includes
Vehicles
Artworked visual of brand application to commercial vehicle(s).
Branding Package Includes
Signage
Visual application of bespoke office signage, exterior projection signage.
Branding Package Includes
Stationary
Visual design layout for business cards.
Branding Package Includes
Stationary
Visual design layout for business cards.
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FAQs
Absolutely! Whether you need a logo refresh or a complete rebrand, our team can help. We understand the importance of evolution and staying relevant in a dynamic marketplace. We work closely with you to understand your goals and aspirations, providing strategic guidance and design expertise to update or rebrand your business effectively.
Yes, we provide comprehensive brand guidelines that outline the correct usage of your brand identity elements. These guidelines ensure consistency across various applications and materials. They include specifications for logo usage, colour palettes, typography, imagery, and more, empowering you to maintain a cohesive and professional brand presence.
Absolutely! Our experienced team specialises in developing brand identities from scratch. We work closely with you to understand your business goals, values, and target market. Through a collaborative process, we create a unique and tailored brand identity that effectively represents your business and resonates with your audience.
The logo design process typically starts with a consultation to understand your business, target audience, and design preferences. Our skilled designers then create initial concepts, allowing you to provide feedback and revisions. We refine the design based on your input until we achieve a final logo that perfectly represents your brand.
Brand identity encompasses the visual and verbal elements that shape your brand’s personality and differentiate it from others. It includes elements such as logo, colours, typography, imagery, tone of voice, and more. A strong brand identity helps establish brand recognition, builds trust, and creates a consistent and cohesive brand experience across all touchpoints.